Bloodhound SSC

Breaking the world land speed record in a 1000mph rocket car
Client

Bloodhound SSC

Tasks

Media events

Story Studio helped planning two media events at Hakskeen Pan in the Northern Cape, where over 20 local and international news media representatives were hosted. The two events secured coverage of over R10 million in South Africa alone.

Public relations

Story Studio managed ongoing public relations campaigns for the project in South Africa over two years.

Content development

Story Studio wrote a number of feature articles and news releases, as well as other content that got published in a wide range of publications, locally and internationally.

Hands-on communication management

Story Studio Communications was sub-contracted as the full-service communications service provider in South Africa for the Bloodhound SSC world land speed record attempt. The British-led project aimed to break the 1000 mph (1600 km/h) in a rocket car on Hakskeen Pan in the Northern Cape of South Africa.

Story Studio Communications provided ongoing public relations, content and media support for over two years, including assisting in the arrangement of two international media events on Hakskeen Pan.

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